Ksenija Milijaš (née Cicvarić) was born on February 27, 1985 in Belgrade. Even in elementary school, she showed exceptional talent for sports when she started training volleyball and already in the first grade of the Sports High School, she made her debut in the first team of the Volleyball Club “Red Star”. She was part of the women’s senior team that won the “Cup of Yugoslavia” competition in 2002, as well as the ” Championship of Yugoslavia” in 2003.

While pursuing her sports career, as always being interested in fashion, she also worked as a model, and in 2003 she was hired by the fashion agency “Names” from Milan, where she stayed for a short time and wore models made by world-renowned designers.

After a spinal injury, she unfortunately stopped her professional sports career and enrolled in journalism studies at the “Megatrend University” in Belgrade, from where she graduated and acquired the title of communication specialist. Even during her student days, she proved herself in the role of host and journalist of the show “Boomerang” on the popular “MTS” TV.

Since 2010, she has been married to the famous Serbian football player Nenad Milijaš, with whom she has twins Vasilije I Lazar and a daughter Mila.

She inherited the artistic gene from her grandmother, the great performer of Montenegrin folk songs, Ksenija Cicvarić, after whom she got her name, and she has been expressing her creativity since her teenage days, designing clothes for herself and her closest women.

She opened the doors of her fashion studio in 2019 and presented her first independent collection to the public in June in 2020.



In psychology, inspiration is defined as a phase within creative thinking, where a solution is reached suddenly. In my case, it did not appear suddenly for sure, but has been carefully nurtured for years…

Ever since I was a little girl, I have dressed dolls, aunts and sisters, played with materials, with an abundance of colors and textures. I’ve always tried to give a personal touch to the things I wear, whether in the form of some interesting accessory like a belt, a piece of jewelry or a garment with a striking detail.

As I was no longer attracted to the assortment of clothes exhibited in various boutiques, the first steps in designing started. I started designing the dresses, skirts and blouses for formal occasions and went to a tailor’s shop. The greatest pleasure was when my dear people asked for advice related to personal styling and went to a tailor’s shop to order creations for themselves inspired by the ones I wore.

For me, the absolute trump card was and remains: Natural female beauty which, at the same time, presents a source of inspiration for the collection. The beauty that is given to every woman, but she just needs to see through deep inside, find it and learn to enjoy it. Sometimes such beauty is reflected in style, sometimes in expression, sometimes in appearance, and sometimes only in purity and goodness of soul.

Simplicity, purity and authenticity are indispensable features of natural beauty, which I wish to see in the women around me, the one that is a feast to the eyes and exudes freshness, touched by a hint of glamor.

It is time to put natural beauty on the pedestal, where it belongs.


The first Urban Chic collection is inspired by a brave, daring and authentic woman of style, ready to stand out with her uniqueness of expression in clothing.

Clothing pieces from the Urban Chic collection are made of the finest materials such as silk, lace, muslin, satin … It includes various models of skirts, blouses and T-shirts, put over pants, shirts and belts.

The models are of romantic, glamorous but also urban design. Putting them on, you are ready to sit down for lunch with friends, but for the red carpet, as well – depending on how you combine them and with what accessories you enrich them.

What makes the collection special are the delicate cuts and light materials, above all the feminine ones, which follow the body line. For those a little bolder, there are layered, fluttering fabrics with colorful patterns that will surely never leave anyone indifferent. Enjoy combining, since all pieces are intended for ladies of different fashion styles.

Still, I must admit that the queen of this collection is the Dress. If you are a fan of lace, you will surely like Urban Lady. Of course, there is also the black color as the perfect choice for achieving timeless elegance. If you want to look different from other guests, please select Star of the Night because the impression will not be missed. Seductive, sensual, sexy – the synonyms of the collection in front of you. I believe that each of you will be able to find their must have among the models.

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